Features and Importance of Service Marketing

The relationship and value is the two criteria’s for service marketing. Both the product and service is marketed by the service marketing. In fact the methods of marketing a product are entirely different from marketing a service. This is because of certain characteristics of service like intangibility, heterogeneity, perish ability and inseparability. It is also […]

Importance of Decision Making in Business Enterprises

Among the functions of management decision making is the most important one. A marketer has to select a certain choice among the alternative courses of action to achieve a specific goal. Thus, the goal oriented decision making process is an indispensible process which leads to the success. In fact decision making is a continuous process. […]